Wednesday, February 06, 2008

Virtual Worlds - What Can We Expect?

Looking ahead at the world order - much is in flux, and this coverage of a virtual world is beyond the understanding of many who are not tech afficionados. I am interested in how those who understand social media vs those who do not will make a divide in coming years. Even the Obama campaign is working crowds in Second Life!

More Evidence Of Why Virtual World Economies Are Risky - from TechDirt

We've already discussed the inherent dangers of basing a business model on the economics of virtual worlds. While there definitely is quite a bit of trade in virtual goods (often for lots of money), it's mostly based on ideas of artificial scarcity on goods that are effectively infinite. To drive that point home, Josh sent in an interesting story about a lawsuit between two founders of one such virtual world, where part of the complaint was that one of the guys effectively handed over the company to a third guy -- who planned to make money by selling the game world's currency, noting that once he controlled the company, he could just create an "infinite" amount of money in "a few minutes" and sell it at "below market" prices. While this suggests the folks in question had little sense of how basic economics works, it also highlights a pretty serious risk in these virtual worlds. At the same time that we're seeing Ben Bernanke struggling with managing the monetary policy of the US economy, for virtual worlds where there really is no scarcity at all, the temptation to simply flood the market without recognizing the consequences is just too great.

No comments: